From Pepper and Chili’s home-cooked meals to Loona’s gourmet taste-testing, see how three little dogs inspired a movement — and created the USA-made treats dogs (and humans) trust and love.
Some businesses start with a spreadsheet and a business plan.
Lick You Silly started with two tiny Yorkies named Pepper and Chili — and a whole lot of love (and homemade beef liver).
For over 20 years, I built a career designing for some of the world’s biggest activewear brands — Nike, Adidas, Walmart, Disney, New Balance, Fila, and even Venus Williams' Eleven line. It was a whirlwind life filled with airports, photoshoots, and product launches.
But behind the scenes, my heart belonged to my dogs.
Pepper and Chili were family. And when they started getting sick from so-called "premium" dog treats filled with preservatives and fillers, I knew I had to make a change.
I started cooking for them at home — real food, clean ingredients, no funny business.
And guess what?
They thrived.
Pepper lived to 14. Chili lived to 16.
(That’s in human years — a true testament to how wholesome nutrition and a little daily exercise can extend a dog's life, just like it does for us.)
After they passed, our sweet cockapoo, Loona, joined the family.
Loona wasn’t just adorable — she was selectively gourmet.
If a treat wasn’t absolutely perfect, she made her feelings VERY clear.
In 2020, right as I was ready to launch a treat line inspired by everything Pepper, Chili, and Loona had taught me about real nutrition and love... the world shut down.
The fashion company I worked for closed overnight during the pandemic.
My "safe" career was gone.
And just like that, I had a choice:
Panic... or pursue my dream.
I chose the dream.
Lick You Silly Pet Products was officially born — a boutique line of USA-made, freeze-dried, single-ingredient dog treats made with nothing but love, kindness, and real food.
Today, we’re proud to be:
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Made with 100% real, wholesome ingredients
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Freeze-dried to lock in nutrients and flavor
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Grain-free, preservative-free, and guilt-free
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Trusted as the pet amenity at 8 Kimpton Hotels
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Sold primarily on Amazon and on our website
Loona now proudly serves as our Chief Tasting Officer, personally approving every batch with her extremely discerning (and adorable) palate.
Whether it’s our bestselling Freeze-Dried Beef Liver Dog Treats or our beloved Peanut Butter Nutterdoodles, every single bite is packed with real ingredients you can trust — because family deserves the best.
Dogs aren’t just pets.
They’re family.
And at Lick You Silly, we’re proud to create treats worthy of that love.